“Eco-responsible”, a word that we see circulating more and more in advertising campaigns today. Have you ever wondered what that really means?
Here is the definition found in the French dictionary:
“Who seeks to integrate environmental protection measures into its activities, principles, etc.”
However, today, it is complicated to understand the real meaning of this term and to disentangle the true from the false.
At ELLEN P STUDIO, we try to be as transparent as possible. From design to your wardrobe, including manufacturing, we have opted for more responsible and sustainable choices in order to offer you alternatives to fast-fashion.
We have listed the advantages of choosing an eco-responsible brand that implements concrete actions aimed at limiting the environmental impact and promoting reasonable consumption.
1. Quality
80% of a product's environmental footprint is decided at the design stage. The reflection of the design and the choice of materials are important steps in our manufacturing process in order to offer you solid and durable parts over time.
As a consumer, one of the ways to reduce our environmental impact is to reduce our purchases. Therefore, investing in quality makes it possible to keep a garment longer, to wear it through the seasons and to avoid overconsumption.
2. Unique pieces
To reduce the environmental impact, consumption and production must be completely redesigned. An eco-responsible brand produces in smaller quantities by avoiding overproduction and thus excessive stocks that do not meet customer needs.
The +: these are unique pieces that you won't see worn by everyone.
3. A committed brand
The fashion industry is one of the most polluting in the world. A garment created represents an impact on the environment. Local manufacturing is preferable in order to limit carbon emissions and respect working conditions. Traceability is essential for brands to allow consumers to be informed about the real impact of the manufacture of their clothing.
4. Innovation
Many of fashion's biggest environmental impacts come from raw materials. Many alternatives exist to limit CO2 emissions, water pollution and the use of pesticides. We have chosen to turn to the use of recycled fibers and organic cotton. Discover our collection.
There is no single material or solution that trumps the others. We are taking progressive steps to design the most responsible clothing possible.
5. The right price
Finding the right price means offering accessible clothing while remunerating workers correctly. We have chosen to apply low margins to offer you quality pieces.
6. Finally, an eco-responsible brand is a real lifestyle . We are committed to sharing with you alternatives for consuming differently.
Explore our eco-responsible collection